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Promoting Your New Business: Social Media and Your Website

Discover how social media and a dedicated website work together to attract customers, build credibility, and grow your new business with simple, beginner-friendly tools.

U GOT IT CORP

8/5/20262 min read

Illustration of a person comparing website builders like Wix, Squarespace, Shopify, and WordPress.
Illustration of a person comparing website builders like Wix, Squarespace, Shopify, and WordPress.

When you start a business, people first need to learn who you are, what you offer, and how to buy from you. Social media can help you get attention, while a simple website gives customers a clear place to learn more, book, or make a purchase.

Why Social Media Helps

· Reach people faster: Platforms like Instagram, TikTok, Facebook, LinkedIn, and Pinterest help new customers find you.

· Build trust: You can answer questions, reply to comments, and show that real people are behind the business.

· Share your story: Photos, short videos, and posts help people understand what makes your business useful or special.

Why You Also Need a Website

Social media is important, but it should not be the only place your business lives online. Platforms can change their rules, limit your reach, or make it harder for people to see your posts.

Your website is your online home. Social media brings people in, and your website helps turn that interest into sales, bookings, email signups, or messages.

How Social Media and Your Website Work Together

1. Social media gets attention. A post, video, or story can make someone curious about your business.

2. Your website gives clear next steps. Visitors can see your prices, services, products, contact details, or booking form in one place.

3. Email helps you stay connected. When people sign up through your website, you can reach them directly without depending only on social media.

Main Benefits of Having a Website

1. Looks professional: A website helps customers feel your business is real and trustworthy.

2. Works anytime: People can learn about your business, send a message, book, or buy even when you are not online.

3. Gives you control: You choose how your business looks, what information you share, and how customers contact you.

4. Helps people find you on Google: A website can appear in search results when people look for what you offer.

4 Beginner-Friendly Website Platforms

These platforms are popular with beginners because they include templates, hosting, and tools that help you build a website without coding. Prices can change, so check each platform before you choose.

1. Wix

Wix is a good option if you want an easy drag-and-drop builder and many design choices.

· Starting price: Free plan for testing; paid plans often start around $17 per month when billed annually.

· Best for: Beginners who want creative control and an easy editor.

2. Squarespace

Squarespace is a good option if you want a clean, professional-looking website with less design work.

· Starting price: Paid plans often start around $16 per month when billed annually.

· Best for: Creatives, service providers, restaurants, portfolios, and boutique brands.

3. Shopify

Shopify is best if your main goal is selling products online.

· Starting price: Starter options may begin around $5 per month, while full online store plans are usually higher.

· Best for: Product-based businesses, online stores, and brands that want to sell through social media and a website.

4. WordPress

WordPress.com is a good option if you want to publish helpful content, blog posts, resources, or educational pages.

· Starting price: Free plan available; paid plans often start around $4 to $9 per month when billed annually.

· Best for: Blogs, informational websites, content-focused businesses, and owners who may want more flexibility later.

Start simple. Use social media to introduce your business and connect with people. Use your website to give clear information, build trust, and make it easy for customers to take the next step. Choose the platform that fits your budget, comfort level, and business goals.

Disclaimer: This content is provided strictly for educational and informational purposes based on independent online research. "U GOT IT" does not receive any financial compensation, affiliate commissions, referral fees, or financial income from any of the website platforms or portals mentioned in this post.